the founders

meet the cousins behind viraltee

Viraltee was built by two cousins — Finn Burch and George Burch. They tried every other way to make a custom t-shirt online and bounced off all of them: clunky editors, endless menus, ten steps to upload one image, order minimums just to get a single shirt. So they decided to build the version they actually wanted — type your idea, see a design, hit buy. That's the whole thing.

Finn Burch and George Burch, the cousins who founded viraltee
Finn (left) & George (right) — cousins, co-founders.
Finn Burch, co-founder of viraltee

Finn Burch

Co-founder · cousin

The cousin who kept complaining that every other way to make a shirt felt like a part-time job.

George Burch, co-founder of viraltee

George Burch

Co-founder · cousin

Same last name, same complaint. Wanted making a shirt to take five minutes, not a whole afternoon.

why we built it

Every existing custom-shirt site was made for bulk orders, corporate swag, or people who already know their way around design software. None of them were built for someone who just wants one good shirt — for a party, a group chat, an inside joke — without it turning into a project.

So we made viraltee: you describe the shirt in plain English, AI draws it in about 90 seconds, you pick a color and check out, and it shows up at your door in about a week. No design skills, no minimums, no ten-step uploader.

what we're going for

The easiest way on the internet to turn an idea into a shirt you can actually wear. We're two cousins trying to make something our own friends would rather use than the clunky stuff that already exists. If it feels like texting a friend instead of filling out a form, we did our job.

want to try the thing we built?

make a shirt →